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What is original content, and why does your business need it now?

Those who live closer to a beach would tune off the sounds of the waves over time. Similarly, if your visitors get bombarded with the same content again and again, they would tune it out. Such a reaction would immensely decrease the attention and engagement of your visitors. The solution to this situation is creating original content. What is original […]

Why is B2B content necessary?

It is a misconception that a specific content could satisfy both B2B and B2C business models. The required information, focusing metrics, and others vary for both the content. So, why is it essential to create B2B content? Difference between B2C and B2B content The first and primary difference is the purchase decision criteria. Most of the B2C purchases revolve around […]

10 Best Business Tools for Teams

In today’s data- and tech-driven age, companies need to be technologically competent. Having robust tools and technologies is critical to stay ahead of the competition, provide a better customer experience, and ensure consistent revenue. But with so many tools and solutions available, finding the best ones that fit your requirements can be challenging. By the end of this post, you’ll […]

Interactions, Engagement, and Relevance: The New LinkedIn Algorithm and How you Can Use It to Your Advantage?

“People you know, talking about the things you care about.”  – Pete Davies, Senior Director of Product Management, LinkedIn Out of many ways how LinkedIn is different from other social media platforms, it’s algorithm is the most unique. While other social medial platforms like Twitter and Facebook sort your feed in chronological order, your LinkedIn feed is sorted by “Top […]

No, Linkedin Marketing is not as tough as it sounds, for startups

LinkedIn is different; it’s probably one of those rare social media platforms where people don’t talk about politics and movies but growth, business, and self-development. Often understated, LinkedIn is a network of more than 600 million professionals, which can be used for connecting with people that belong to the same industry or share the same mindset.  Yet, it lacks behind […]

Personal Branding for Business Owners: How Can It Help Your Business Grow?

Businesses building a brand for themselves is a common idea today. Eric Schmidt, the former CEO of Google, said, “Brands are the solution.” Business branding has never been easy, but it has become more streamlined. At present, there are more than half a million recognizable brands in the world, and the number is rapidly growing as every new startup is […]

7 Powerful Growth Strategies to Double Your Business Revenue in a Year

“If you don’t drive your business, you will be driven out of business.” – B.C. Forbes, Founder, Forbes Starting a small business can be one of the biggest decisions of your life. It takes months, maybe years of planning to devise a winning idea, create an actionable plan, build a team, develop products, and launch a business.  But now what? […]

6 Reasons why your website is not generating leads.

You hired an expert developer to build a website for your business, with the hopes and ambitions of driving thousands of unique visitors converting into leads, and possibly customers, every day. But, after putting in all the efforts you could, your visitors are bouncing off from your site and signing up to the lists and forms of your competitors, leaving […]

Starbucks: a business thesis

So long as Starbucks is concerned, the company is progressing by leaps and bounds. The company has operations in countries ranging from Australia to England. Moreover, a website to keep updated with the times was set up by the company in 2000. The aim of the business model followed by Starbucks, the largest coffee retailer in the world, was to […]

Reasons Why Switzerland is called Paradise

Switzerland has been a long favourite of the people across the world who want to step out for a Holiday. Leisure or personal trips both are fulfilled in Paradise on Earth Mt. Titlis. Mt. Titlis is a popular peak which is located in the region of the Uri Alps. Mt. Titlis is situated at the border of Bern and Obwaden. […]

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